Partner with thought leaders across
Africa's public and private sectors
in transitioning Africa
towards an intentional and
purpose-driven first economy
African Excellence Summit 2021
Organizations Driving Meaningful Change
Day One: 22 April 2021
Africa’s # 1 purpose-driven
business-building virtual summit
Who Is This For
Decision and policy makers in the public, private and NGO sectors who seek intentional change in their organizations
Why Attend
Take your organization mission and translate it into a purpose-driven culture shared across all organizational structures
What to Expect
Learn how to institute effective change processes to create a purpose-driven culture to move Africa towards a first economy
What is the Outcome
Unifying organizational structures in a purpose-driven mindset to create a value proposition driven African economy
Check Out the Virtual Sessions for Day 1
Day One:
22 April 2021
African Excellence in Organizations
Session - 1
11.00 EAT
Opening Keynote: Purpose-first: Creating the Africa we want
Session Outcome: The justification of daring to be a purpose-first institution. Answering the what and why questions about Purpose-first.

Lucy Quist
Creating the Africa we want
Managing Director at Morgan Stanley. Author, ‘The Bold New Normal’.
Session - 2
12.30 EAT
Panel Discussion: Establishing and strengthening a purpose-first mindset
Session Outcome: Sharing perspectives at continental level. What is happening in the purpose-first economy at continental level? How organizations are rated and what it takes to become a gold-standard purpose-driven institution. How to effectively embed a purpose-first mindset in an institution across enterprises, nations, and cultures.

Gloria E. Byamugisha
Group Human Resource Director, Equity Bank

Lucy Muigai
Head of Operations at B Lab East Africa

Carter Crockett Ph.D.
Co-Founder & Managing Partner, Karisimbi Business Partners
Session - 3
14.00 – 15.15 EAT
Panel Discussion: How to implement Purpose-First: Partners and Support
Session Outcome: Sharing real-life experiences from organizations and individuals that have ‘been there-done it-won at it’. What is the journey like? Benefits registered? What makes it worthwhile? Examples from different sectors at organizational level and from the perspective of an individual international leader.

David Ssegawa
Global Chief People & Culture Officer, Living Goods.

Emmanuel Nyirinkindi
Director, Transaction Advisory Services at IFC

Paul Musoke
Founder and Managing partner at Ankolo Consulting

Tony Vetter
Vice President Strategy Development, Digital Opportunity Trust.
Session - 4
15.30 – 16.00 EAT
Closing keynote: Purpose-first in Professional Coaching
Session Outcome: Pulling everything together – key lessons learned from all the sessions and how coaching might be beneficial in supporting purpose-first at personal and institutional level.

Dr. Jawara Lumumba
Senior Organizational Development and Training Specialist with the United States based Training Resources Group (TRG)
Day 1 African Excellence Summit
African Excellence
in Organizations
22 April 2021
Purpose- First: Creating an Africa Where Everyone Wins
DAY 1 STARTS IN
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Check Out the Three Day Agenda Here
Your Host Coach Africa
Africa, the home of civilization! The land where stories were told with a future of greatness foreseen.
African Excellence did not come without trials and tribulations. It has been a journey, a journey where the ubuntu spirit elevated us to greatness and amplified the spirit of a great Continent.
Holding up one another, pushing each other to become better, guiding, motivating and inspiring others has been and continues to be an important part of our African culture.
It is with these values engrained within us at Coach Africa, that we intend to continue the spirit of building exceptional leaders. Leaders in different capacities and walks of life who are walking the path of reimaging what can be. Leaders who stand for the betterment of their individual growth and collectively as a Continent. Leaders who use their transformational journey to help transform society. Our purpose is to build leaders with the capacity to influence others through inspiration, motivated by passion, generated by vision, produced by a conviction and ignited by a purpose.
Coach Africa … where Excellence is past, present and the future.
African people both on the Continent and in the diaspora, share not merely a common history, but a common destiny.
Your Day Host for 22 April 2021

Dr. Norah Njuba Bwaya (PhD.)
Norah is the Founder of the first coaching firm in Eastern Africa--Coach Africa Ltd. She is a Certified Executive Coach, Organization Development and Change Consultant, Facilitator/trainer and public speaker with working experience across 4 careers (Accountancy, Marketing, Insurance, Coaching) in 21 countries across 3 continents (Africa, Europe, America). As a coach, she has served top executives in over 100 organizations.
Passionate about African Excellence. She started the Institute of Work Culture and Ethics and has done a lot of work for her country around driving the cause for change.
In her past life as an employee, Norah left a track record of performance in various industries and sectors including: petroleum, health, banking, hospitality, insurance, beverages and, the development sector. The diversity of experience makes her uniquely placed to support top-tier leaders.
She holds a Bachelors Degree in Commerce (Accounting) Hons. from Makerere University; is an Accredited Professional Certified Coach (PCC) – International Coaching Federation; and a Doctorate in Executive Performance from Middlesex University, UK.
Inaction is not an option
Jim Rohn once famously said: "For things to change, You got to Change". The same applies to organizations: For things (performance, impact etc) to change, YOU as a leader got to change and step up.
If you do nothing, the best way to predict your future is by looking at your past.
Any sort of change starts with THE DECISION to take meaningful action.
It is much easier:
- For Organizations: To continue doing business as usual, to think of Purpose as some kind of vague and abstract concept
- For Coaches: To think that if you work hard in your coaching practice, clients will come in eventually
- For High-Level Individuals and Seasoned Executives: To dream or just talk about eventually owning an online business, buying courses, believing everything else will come together, being stuck in overwhelm
It does not need to be that way
The African Excellence Summit will bring together decision makers and thought leaders from across the continent in the public, private and development sectors to drive Africa’s transition towards a purpose-first economy anchored on excellence and leadership.
Premised on the belief that changing our collective mindsets and getting rid of our limiting beliefs about what is possible for our beloved continent, the African Excellence Summit will share real life stories from African trailblazers and thought leaders who have and continue to leave lasting legacies in the government, private and development sectors; build inclusive, resilient and sustainable systems that work for all. It will also serve as a springboard in helping you navigate the purpose-first economy to bring transformation to yourselves and the sectors in which you operate.
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